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I recently discovered an ad for the iPhone HD. The commercial itself does not say much, but the images say a lot to me. How the product is displayed in the advertisement was very persuasive to me. The music and the images convinced me that the iPhone HD was a very powerful and cool product that I would really like to have. The ad showed different angles of the phone and different uses it has, which made it even more convincing.

One of the advertising appeals from the lecture was attention, achievement, and prominence. An ad that uses this appeal would show that this product will bring a person a sense of achievement and greatness. The product will bring attention to the consumer from others, and help that person look even greater because the product is so prominent. The ad will convince consumers that if they buy the product being advertised, they will achieve prominence.

I think the iPhone HD can do this to consumers. The ad has the prominence and attention appeal by showing all the different, great things the phone can do, and how great the consumer will look if they purchase the phone. If the consumer by buys the iPhone HD, they will achieve a new height of communication and socialization.