Globalization is a process that connects people, nations and their cultures from all over the world through communication networks and trade. People are able to communicate and connect more easily and efficiently in globalization. Facebook would be an example of how globalization works through communication because it can connect a person in the United States to someone in China. Disney could also be seen as an example because it has become a global media firm that attracts consumers from all over the world.
Cultural imperialism is dominance of a powerful culture over a weak culture. Through globalization, cultural imperialism connects cultures by dominance. A dominant culture can completely change another culture by altering their social system, economy, and way of life. Disney is a global media firm that makes money by going into different nations and influencing the cultures.
A letter was wrote to the editor of The New York Times called, "Smiling Through the Cultural Imperialism," makes some points when discussing cultural imperialism on how America has influenced different cultures through media sources.
Sunday, November 21, 2010
Sunday, November 7, 2010
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I recently discovered an ad for the iPhone HD. The commercial itself does not say much, but the images say a lot to me. How the product is displayed in the advertisement was very persuasive to me. The music and the images convinced me that the iPhone HD was a very powerful and cool product that I would really like to have. The ad showed different angles of the phone and different uses it has, which made it even more convincing.
One of the advertising appeals from the lecture was attention, achievement, and prominence. An ad that uses this appeal would show that this product will bring a person a sense of achievement and greatness. The product will bring attention to the consumer from others, and help that person look even greater because the product is so prominent. The ad will convince consumers that if they buy the product being advertised, they will achieve prominence.
I think the iPhone HD can do this to consumers. The ad has the prominence and attention appeal by showing all the different, great things the phone can do, and how great the consumer will look if they purchase the phone. If the consumer by buys the iPhone HD, they will achieve a new height of communication and socialization.
One of the advertising appeals from the lecture was attention, achievement, and prominence. An ad that uses this appeal would show that this product will bring a person a sense of achievement and greatness. The product will bring attention to the consumer from others, and help that person look even greater because the product is so prominent. The ad will convince consumers that if they buy the product being advertised, they will achieve prominence.I think the iPhone HD can do this to consumers. The ad has the prominence and attention appeal by showing all the different, great things the phone can do, and how great the consumer will look if they purchase the phone. If the consumer by buys the iPhone HD, they will achieve a new height of communication and socialization.
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